The Difference Between ™, ®, and ©
Using the correct symbol is legally significant in the world of business and intellectual property. Here is a quick guide to what they mean:
Trademark Symbols
- ™ (Trademark): Used to claim rights to a brand name, logo, or slogan that has not yet been officially registered with the government. It acts as a warning to competitors.
- ℠ (Service Mark): Similar to the trademark, but specifically used for services (like banking or plumbing) rather than physical goods.
- ® (Registered): This symbol is reserved only for trademarks that have been officially registered with the USPTO (or equivalent national body). Using this symbol without registration is illegal in many jurisdictions.
Copyright Symbols
- © (Copyright): Used to declare ownership of creative works such as books, art, code, and websites.
- ℗ (Sound Recording): Specifically used for audio recordings (Phonogram), appearing on album covers and Spotify credits to designate ownership of the master recording.
Placement in Text
In typography, symbols like ™ and ® are designed to be superscripted automatically. However, when copying them into plain text (like an Instagram bio), they retain their distinct visual style, ensuring your brand looks professional everywhere.